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The Kanizsa Illusion and the Invisible Power of SaaS Design

  • Ratomir Jovanovic by Ratomir Jovanovic
    Ratomir Jovanovic Ratomir Jovanovic
    A seasoned product and business expert with a passion for cybersecurity. Crafting innovative solutions, tackling challenges, and proudly older than most computer viruses.
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  • December 24, 2024
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  • 4 min read
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The Kanizsa Illusion and the Invisible Power of SaaS Design
Ash the cat selects the Kanizsa square stimulus — in other words, the illusion of a square — in a new study in which pet owners provided the data.
  • SaaS

In the 1950s, Italian psychologist Gaetano Kanizsa introduced a simple yet captivating visual trick. His namesake illusion—a set of shapes arranged to suggest the presence of an imaginary square—demonstrated how the human brain can fill in gaps to perceive something that isn’t actually there. The square doesn’t exist, but it’s impossible not to see it.

The illusion is so effective that even animals are fooled by it. In one experiment, cats were observed to sit inside the boundaries of the imaginary square created by the shapes. It’s as though they recognized the space as something real, something defined.

At first glance, the Kanizsa illusion seems like a fascinating quirk of visual perception, but its implications go much deeper. It highlights how people—and even other species—respond not just to what is there, but to what is implied.

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Ratomir Jovanovic Ratomir Jovanovic
A seasoned product and business expert with a passion for cybersecurity. Crafting innovative solutions, tackling challenges, and proudly older than most computer viruses.
  • Website
Ratomir Jovanovic Ratomir Jovanovic
A seasoned product and business expert with a passion for cybersecurity. Crafting innovative solutions, tackling challenges, and proudly older than most computer viruses.
  • Website
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