The E-Commerce Metrics Library

Welcome to the ultimate E-Commerce Metrics Library, your one-stop reference for understanding the numbers that fuel your online business. Whether you’re diving into conversion rates, average order value, or advanced metrics like blended CAC, this table is designed to simplify the jargon and show you why each metric matters.

Think of this as your e-commerce encyclopedia—a resource you can return to whenever you need clarity or context. As we explore more topics in future posts, we’ll link back to this library to ensure you always have the foundation for success.

| Metric (Short Name) | Full Name | What It Means | Why It’s Important | |----------------------------|---------------------------------------|------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------| | CVR | Conversion Rate | The percentage of website visitors who make a purchase. | Shows how well your store converts visitors into customers, highlighting the effectiveness of your site. | | AOV | Average Order Value | The average amount customers spend per transaction. | Helps increase revenue per customer without requiring additional traffic. | | CLV | Customer Lifetime Value | The total revenue a customer generates during their relationship with your brand. | Guides your budget for customer acquisition and long-term profitability. | | CAC | Customer Acquisition Cost | The cost of acquiring a new customer through marketing and advertising. | Ensures you’re spending efficiently on acquiring new customers compared to their lifetime value. | | BCAC | Blended Customer Acquisition Cost | The average cost to acquire a customer, combining organic and paid channels. | Offers a holistic view of acquisition efficiency across all channels. | | CR | Churn Rate | The percentage of customers who stop buying or cancel subscriptions. | Helps identify retention issues and improve customer loyalty. | | BR | Bounce Rate | The percentage of visitors who leave your site after viewing only one page. | Indicates how engaging and relevant your website content is for visitors. | | CAR | Cart Abandonment Rate | The percentage of customers who add items to their cart but don’t complete the purchase. | Helps identify checkout friction points and improve the purchase process. | | ROAS | Return on Ad Spend | Revenue generated for every dollar spent on ads. | Measures the profitability of your advertising campaigns. | | CTR | Click-Through Rate | The percentage of ad or email viewers who click through to your site. | Measures the effectiveness of your marketing campaigns and CTAs. | | LTV/CAC | Lifetime Value to CAC Ratio | The ratio of a customer’s lifetime value to the cost of acquiring them. | Ensures your acquisition costs are sustainable relative to the revenue customers bring in. | | NPS | Net Promoter Score | A customer satisfaction metric based on how likely customers are to recommend you. | Indicates brand loyalty and overall customer satisfaction. | | TTR | Time to Respond | The average time it takes to respond to customer inquiries. | Directly impacts customer satisfaction and conversion rates. | | TCR | Transaction Completion Rate | The percentage of initiated checkouts that are completed. | Highlights the success of your checkout process. | | ARPU | Average Revenue Per User | Average revenue earned per active customer over a specific time frame. | Helps evaluate revenue efficiency and track growth opportunities. | | RPR | Repeat Purchase Rate | The percentage of customers who make more than one purchase. | Indicates customer loyalty and the success of retention strategies. | | FPR | First Purchase Revenue | Revenue earned from first-time customers. | Shows how effective your store is at converting new visitors into paying customers. | | CPC | Cost Per Click | The cost incurred each time someone clicks on your ad. | Helps monitor the efficiency of paid advertising campaigns. | | CPM | Cost Per Mille (Thousand Impressions)| The cost for 1,000 ad impressions. | Indicates how much you're paying to get your ad seen, regardless of clicks. | | ECR | Email Conversion Rate | The percentage of email recipients who make a purchase. | Measures the success of your email marketing campaigns in driving revenue. | | ACR | Assisted Conversion Rate | The percentage of conversions influenced by multiple channels. | Provides insight into how different channels contribute to the sales funnel. | | RR | Retention Rate | The percentage of customers who return to make repeat purchases. | A high retention rate indicates strong brand loyalty and customer satisfaction. | | OPR | Organic Performance Rate | The percentage of traffic and conversions generated without paid channels. | Helps understand how well your organic strategies like SEO and social media are performing. | | MER | Marketing Efficiency Ratio | Total revenue divided by total marketing spend. | Shows the overall efficiency of your marketing efforts. | | PV | Page Views | The total number of pages viewed by visitors on your site. | Indicates user engagement and interest in exploring your site. |

Bookmark this page and refer back to it whenever you need to decode your metrics. It’s not just about understanding the numbers—it’s about using them to drive smarter strategies, improve performance, and scale your e-commerce business.

Stay tuned for more actionable insights as we link each blog post to this Metrics Library, turning it into your personal e-commerce knowledge hub!